課程大綱

課程資訊

課程名稱	科技與創新管理 STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
開課學期	98-2
授課對象	管理學院國際企業學研究所
授課教師	吳學良
課號	IB7004
課程識別碼	724EM0050
班次
學分	3
全/半年	半年
必/選修	選修
上課時間	星期三2,3,4(9:10~12:10)
上課地點	管一204
備註	本課程以英語授課。總人數上限：25人
Ceiba 課程網頁	http://ceiba.ntu.edu.tw/982W_TIM
課程簡介影片
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課程大綱
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課程概述	As innovation is now the most important driver of competitive success, practitioners and researchers have raced to better under innovation. This course aims to provide a strategic framework for managing technology and innovation. Specifically, we will pay more attention on the dynamics of innovation, formulation and implementation of technological innovation strategy.
課程目標	1.To help students have in-depth understanding of the dynamics of innovation. 2.To familiarize students with how a technological innovation strategy is crafted. 3.To expose students to the well-designed processes for implementing an innovation strategy.
課程要求	-Active and Meaningful Participation. -Thorough understanding of textbook and assigned readings -Preparation of short cases and by-group presentation. -Preparation of Harvard Business School cases and write-ups.
預期每週課後學習時數
Office Hours
指定閱讀
參考書目	-Textbooks: Melissa Schilling (2010) Strategic Management of Technological Innovation, 3rd ed., McGraw-Hill. (華泰代理) -HBS cases: Harvard Business School cases will be assigned in this course. You are required to pay NT$300 for reprint permit fee to HBS and the cost of photocopy. -Mini cases in the textbook: the small cases in the textbook should be prepared in advance and would be discussed on the class. -Assigned HBR articles: These materials are downloadable from the CEIBA website before class. They should be prepared beforehand and would be presented on the class on a group basis.
評量方式 (僅供參考)

課程進度

週次	日期	單元主題
Week 1	2/24	Course briefing & Ch1
Week 2	3/03	Ch 2 & Mini-case #1
Week 3	3/10	Ch3 & Documentary film: Who Kill electric car? the story of GM EV1 model
Week 4	3/17	Ch4 & HBR Article (Group 1) : How to identify your enemies before they destroy you
Week 5	3/24	HBS Case 1 (Group 6): Kodak & Digital Revolution
Week 6	3/31	Ch5 & HBR Article (Group 2): Innovation the Classic Traps
Week 7	4/07	Class-Off Day
Week 8	4/14	Ch8 & HBS Case 2 (Group 5): Philips Compact Disc Introduction & HBR Article (Group 3): Open-Market Innovation
Week 9	4/21	Mid-term exam
Week 10	4/28	Ch 13 & HBR Article (Group 4): Technology Integration: Turning Great Research into Great Products
Week 11	5/05	HBS Case 3 (Group 4): RIM Managing explosive growth
Week 12	5/12	Ch9 & HBR Article (Group 5): Discovering New Value in Intellectual Property
Week 13	5/19	Ch10 & HBS Case 4 (Group 3): Philips vs Martsushita
Week 14	5/26	HBS Case 5 (Group 2): 3M's intrapreneurship
Week 15	6/02	Ch 7, Ch11 & HBR Article (Group 6): Organizing for Innovation when is virtual virtuous?
Week 16	6/09	HBS Case 6 (Group 1): NEC's R&D site selection
Week 17	6/16	Class off (Dragon boat festival)
Week 18	6/22	Final exam